The Medium "Gotchu" Template™

Title

Should You Use [Popular Topic]?
1 Shift That Puts You Ahead of 99% of [Audience Group]

Intro Paragraph (The Faux Question)

• "I see this question every [unit of time]."
• "But it’s the wrong question."

Metaphor Setup

"Asking if you should use [topic] is like asking if you should use a [kitchen/vehicle/tool] as a [profession]."

Optional contrast: “Technically, you could [primitive method]…”
"...but [modern tool] makes it so much easier — if you know how to use it."

Mini-Subversion (Gotcha #1)

“To answer the question directly: For most people, the answer is no (didn’t expect that, did you?)”
“Because most people don’t know how to use it.”

Insert Opt-In CTA (optional)

“If you’re a [identity label] who’s struggling with [outcome], you’re in the right place.”
Pitch your newsletter / product / course here.

Metaphor Expansion (The Extended Analogy Zone™)

“This is how most people are using [topic] — like [bad metaphor scenario].”
“If you want to use it well, you need to treat it like a(n) [better metaphor scenario].”

“Magic Sentence” (Gotcha #2)

This one sentence will put you ahead of 99% of people playing with [topic]:
[Topic] is not a [thing you fear], it’s a [thing you can control or train].

List of 3 “Framework” Points

1. [Category Name]
   “[Tool/tip #1]”
2. [Category Name]
   “[Tool/tip #2]”
3. [Category Name]
   “[Tool/tip #3]”

Closing Line (Gotcha #3)

“There’s a lot more to [topic]… but even just these 3 principles will put you ahead of 99% of people.”